by Srinath | Apr 3, 2021 | Uncategorized
In case if you suddenly notice a sudden decline in traffic to your website, there are several factors that could be the cause. You must understand what they are and what you can do to restore traffic or even immensely improve it. This is also important to putting your website back on track. Things to check when it is drop in website traffic is useful.
It is noted that regular monitoring website traffic is important analytic. It illustrates that people are searching your site and, when used in connection with other website traffic statistics. You will be able to determine who is accessing your site, for how long, familiar content and so on.
Factor of Search engine algorithm update
Google primarily releases multiple updates to its algorithm throughout the year, as do other search engines. When there is a major update, it can hit websites immensely. All the keywords and other SEO factors you’ve been relying on to keep your website on page 1 could actually disappear.
Feturing major changes to your website
A re-design or revamp of your website may affect your website traffic literally overnight. Moreover significant cull of content or pages, for instance, may affect the crawl ability of your site, a general reason why website traffic may be suddenly affected. For this you can easily fix the problem where you need to remove broken links, as well as checking what is being indexed on your site.
Factor of manual search engine penalty
More so to say that it is generally possible to incur the wrath of Google bots and their manual reviewers. Being hacked can be one cause of concern and Google has guide to clawing back into their good books.
Tracking code
More so it could be that the sudden drop in website traffic is primarily due to poor data. One reason behind this is your site’s tracking code. Primarily the code can be interrupted by changes in pages and content, amongst other things.
Feature of Competitors and SERPs changes
It must be that your competitors have got knowledge to your keywords, the ones you have been ranking high for, and staged profitable PPC campaign. One will need to do some reverse engineering to bring back the advantage you had over your competitors. Things to check when it is drop in website traffic is useful.
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by Srinath | Mar 31, 2021 | Uncategorized
Presently sellers aren’t only dedicated to selling. They actually realize that the secret to a flourishing business is in acquiring leads and cherishing them to the extent where they are eventually convinced to buy again and again from you. This best strategy is called Content Marketing for Brand visibility, which is unique from in your face advertising that customers find annoying.
If you like to have a clear, workable plan for efficient marketing through content, then you are in the right place. You can follow some of the best Content Marketing strategies that will assist you with brand visibility and, ultimately, massive success.
Better SEO Optimized Blog
It is understood that SEO and content go hand in hand. It’s not possible to succeed with only high quality content parameter if there is no traffic on your website. Neither is it possible to procure good leads with traffic alone unless you offer best value to the visitors with your content. An SEO optimized blog on your business website professionally works wonders to drive traffic.
Must to Optimize Website for Mobile Conversion
We know that visitor will feel the friction while browsing your website, which is a hindrance to conversion. So one can integrate features such as larger buttons, autofill forms, location detection, and the option to checkout as a guest to make your website optimized for devices.
Go for Guest Posting
More importantly writing guest blogs on other websites is an effective inbound marketing strategy that will undoubtedly bring loads of success for your prosperous business.
Try Audio Content
Podcasts are superlative way to reach your audience and keep them hooked with valuable and exclusive content.
You can interact with Potential Customers
It is noted that communication with your customers is essential to build trust and loyalty. Moreover your potential customers should feel that you are much there to listen and respond to their questions and feedback.
You can share your Brand Story via Video Content
Ignoring video content in your content marketing could be the big mistake you ever make. So you can share your brand story via video content. Content Marketing for Brand visibility has become important than ever before.
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by Srinath | Mar 30, 2021 | Uncategorized
The online space is absolutely competitive. You do have access to a broad global audience base. Every other business is going to target the same people. The robust marketing strategies are important for marketers. You get to increase your presence resulting in higher conversion rates. So, how do you come up with the best marketing strategies and How to Improve Your Digital Presence?
There are marketing strategies Guide to implement and one can define your audience. Many online marketing strategies generally have one mistake. The marketer understands that they stand a higher chance of market awareness without a particular target audience. When developing a target profile and be specific.
It is better to understand your audiences from their point of need. Also know their income, education, marital status, and even number of children. One should know this person so well that he ends up feeling like a personal friend. Only then can you know how to talk to them in the language they actually understand.
Good to understand Your Brand and Business
It is learnt that a good understanding of the brand is more important. It will primarily guide every process when developing your marketing strategies. Online marketing strategies are particularly crucial.
Best to develop Goals for your Campaign
More importantly one will find references to the SMART approach. It professionally means your goals need to be Specific, Measurable, Attainable, Realistic and Timely.
You can set performance Metrics in place
It assists to measure the performance of your digital marketing strategies. Otherwise, one will not know whether they are working or not. You also miss the golden opportunity to make tweaks or changes to what is not working.
Implement the Tools
You have several tools available at your disposal for online marketing strategies. More precisely a website, social media platforms and content generation are few of them. How to Improve Your Digital Presence has become everone question? If you follow above strategies one can shine well in business.
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by Srinath | Mar 29, 2021 | Uncategorized
As the largest search engine on the internet, Google is professionally responsible for more than all three quarters of all organic traffic. Though all those clicks aren’t distributed equally and most of them go to the top three results for any given search namely with websites that land on later pages of results are unlikely to see any global visitors. Fixes for Higher Google Ranking are interesting to implement.
If you put excellent Google ranking means more traffic, making good Google rankings one of the most crucial things for increasing traffic to your website. Fortunately there are definite easy fixes you can implement right now that can go a long way in highly improving your rankings.
In order to reach the top of Google’s search results page and stay there, you require long-term search engine optimization strategy, comprising regularly published optimized content, best website maintenance, frequent updates, and much more. In the short term, there are particular SEO techniques that make a big difference, even though they’re simple. By implementing them, you will boost your rankings without too much effort.
You can fix errors and dead links
It is illustrated that error pages and dead links don’t belong on any website that takes itself sincerely. The users hate them, so for Google, whose key goal is to serve up exactly what its users are looking for, they are a big red flag
Better to Optimize for mobile
We know that half of all Google searches come from mobile devices, and the percentage has been steadily going up for the past couple of years. Regularly Google introduced mobile-first ranking. This primarily means that Google assesses your website’s mobile version even for searches that come from desktop computers.
You can improve loading speeds
The study has shown that users expect any website to load within 3 seconds or less. If it doesn’t, they actually leave, increasing the website’s bounce rates and decreasing its Google ranking.
You can add relevant external links
The high-quality outbound links increase your website’s credibility and authority, which in turn positively affect your Google rankings.
Good to optimize your images
You can add images to your content are a great idea they break up the text, make it more visually appealing, and add value for the reader. But primarily Google can’t see images the way your users do. So for Google to interpret images on your website, they require to be optimized.
Moreover paying attention to your URLs, including headings in your content and getting more backlinks are some of the features you can try for higher ranks. Fixes for Higher Google Ranking are good to implement.
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by Srinath | Mar 28, 2021 | Uncategorized
The marketing globe has many tools that can assist marketers get what they want. One of the most used tools to achieving your marketing objectives is landing pages. It is enumerated that a landing page is a web page created specifically for marketing or advertising campaigns. Generally landing pages are designed with a single goal in mind. Landing Page that converts in 2021 is interesting to know.
But how can you create a high-converting landing page, the answer is simple. You reuire to have a specific structure that will help you produce better results.
It is better to state your value proposition in the header. Your unique selling proposition is that key aspect that makes your product or service special. It is good to think of how you can present the solution your offering as different from all the competition.
Landing pages require communicating this proposition efficiently so that your visitors instantly understand what makes your brand appealing. To do this, your headline needs to be on point because most people have a limited attention span. Moreover if you don’t encourage your readers to continue reading from the beginning, you will lose them before they convert into customers.
Everyone has a different value proposition, so it’s challenging to determine what will work best but keep in mind these elements when crafting your next headline. Landing Page that converts in 2021 is interesting to know.
More importantly the visual part of a landing page is crucial for conversions. It can be a hero image or a video that your visitors will see when entering your landing page. You can try to convey emotion with your visuals and select the one that complements the heading and the subheading. You can avoid using stock images and strongly focus on portraying the context of use for your product or service.
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