In case if you suddenly notice a sudden decline in traffic to your website, there are several factors that could be the cause. You must understand what they are and what you can do to restore traffic or even immensely improve it. This is also important to putting your website back on track. Things to check when it is drop in website traffic is useful.
It is noted that regular monitoring website traffic is important analytic. It illustrates that people are searching your site and, when used in connection with other website traffic statistics. You will be able to determine who is accessing your site, for how long, familiar content and so on.
Factor of Search engine algorithm update
Google primarily releases multiple updates to its algorithm throughout the year, as do other search engines. When there is a major update, it can hit websites immensely. All the keywords and other SEO factors you’ve been relying on to keep your website on page 1 could actually disappear.
Feturing major changes to your website
A re-design or revamp of your website may affect your website traffic literally overnight. Moreover significant cull of content or pages, for instance, may affect the crawl ability of your site, a general reason why website traffic may be suddenly affected. For this you can easily fix the problem where you need to remove broken links, as well as checking what is being indexed on your site.
Factor of manual search engine penalty
More so to say that it is generally possible to incur the wrath of Google bots and their manual reviewers. Being hacked can be one cause of concern and Google has guide to clawing back into their good books.
More so it could be that the sudden drop in website traffic is primarily due to poor data. One reason behind this is your site’s tracking code. Primarily the code can be interrupted by changes in pages and content, amongst other things.
Feature of Competitors and SERPs changes
It must be that your competitors have got knowledge to your keywords, the ones you have been ranking high for, and staged profitable PPC campaign. One will need to do some reverse engineering to bring back the advantage you had over your competitors. Things to check when it is drop in website traffic is useful.
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